跨境电商进入行业整合阶段,大量资本涌入,各种收购、融资,卖家何去何从?Acquisition Chapter in Amazon


 
 

The Phase of Acquisition in Amazon FBA: Join Us In This Chapter 跨境电商进入行业整合阶段,大量资本涌入,各种收购、融资,卖家该何去何从?


Image
 

So what exactly is happening (for those who are hiding under a rock!).

What many of us saw in the ecommerce space decades ago – once you start to sell 1 product online, the process is pretty similar when you sell another. Even in the eBay and shopping cart days – it was pretty streamlined.

Well – Amazon and the FBA program made it even more “vanilla” allowing basically any product to be sold in the same way – buy it, make sure the quality is good (important step many of us slip up on…), ship it to Amazon FBA warehouse, collect money.

(^_^I know, much more than that……)

But once you reach a certain level in the business, and become an owner not an operator – you realize – you can use the logistics team, the marketing team, the influencer team – across all your products – and yes – across multiple brands.

Amazon just made it so much more streamlined to scale up an ecommerce business.

So – investors have been learning this over the years (took a little while in our opinion) and are now dumping money into this.

The math is 1+1 = 3, or even more (if you have access to cheap capital, which is plentiful nowadays).

行业那么到底发生了什么?(对于那些躲在岩石下面的人来说!)。
我们很多人十几年前在跨境电商领域就看到——一旦你开始在网上销售一种产品,当你销售另一种产品时,过程就非常相似了。即使在eBay和购物车时代,它也非常简单。
然而,亚马逊的FBA计划,让它变得更加“便捷”,基本上允许任何产品都以同样的方式,销售、购买它,为了确保销售质量(我们中的许多人都这样做了……),把货品运到亚马逊FBA仓库,然后坐等收钱。
(我知道,其实远不止这些……)
但是,一旦你的业务中达到一定的销售水平,成为一个大卖家而不是简单的一个运营者,你会意识到,你所有产品可以使用同一家物流团队、营销团队、网红团队,是的,你的多个品牌产品可以使用同一个团队。
亚马逊只是为了扩大电商业务而使之更加精简。
因此,投资者们多年来一直在了解这一点(在我们看来,这需要一段时间),现在他们正在向这一领域抛售资金。
这个数字算式是1+1=3,甚至更高(如果你能获得廉价的资本,现在资金充足)。

The Big Get Bigger, The Small, Well…Have a Choice
大鱼吃小鱼,小鱼吃?嗯…你也有选择。

Let us call this – acquisition chapter 

It is the Process of an industry – Amazon FBA, eBay, retail stores – hard drive manufacturers – goes in waves. There is the startup phase with blue ocean, then there is growth, maturity, and then consolidation.

For anyone involved in the Amazon FBA space now knows – we are in the consolidation phase of the industry.

Here at Global From Asia, we have been riding the wave over the last few years of this transition in the industry – and today we have some exciting news.

We are going “all in” on the consolidation phase with the community and in our extended network of the cross border industry.

来,我们今天聊聊“收购”这个话题。

亚马逊FBA、eBay、零售商、硬盘制造商,好像任何一个行业都逃不过周期性轮回的过程,从创业阶段进入蓝海,然后成长、成熟,最后到行业整合。

任何参与亚马逊FBA领域的人都知道,我们正处于行业整合阶段。

我们Global From Asia,在过去几年的行业转型中一直在乘风破浪,今天我们有一些令人兴奋的消息告诉大家。

我们将“全力以赴”帮助我们跨界电商社区会员们,渡过跨境电商行业的整合阶段。

Massive Investment Money Pouring Into Buying and Rolling Up Amazon FBA
大量投资资金涌入亚马逊FBA

I talked to my friend Matt recently and he shared a story about hard drive manufacturers in the 1980ss and how there were hundreds, even a hundred of brands. How many do you know now? Three main players now.
Will the play out in the Amazon and ecommerce space?
I would say in some form of another. Maybe there are still many brands, but there will be conglomerate operators / brand portfolio owner/operators that will control a wider range of brands.
And I’d say COVID-19 has only accelerated that trend. Shipping costs, operation costs, risks and overall business stress is much higher for a smaller business than a bigger one.
A bigger seller has scale, has diversification across product lines and factories. A smaller seller (mom and pop entrepreneur, ones I love) – have a small group of products and therefore higher risk. They get higher shipping rates. They get put to the bottom of the priority list from factories for production backorders. Amazon doesn’t reply to their lost shipment seller central cases.
You get the gist.
So – here at Global From Asia, we hope to help those in our network, and make this transition in the industry fruitful for as many as possible.
我最近和我的朋友Matt谈过,他给我分享了一个关于20世纪80年代硬盘制造商的故事,以及他们是如何拥有上百个品牌的。你现在知道还有多少品牌活着?现在只剩下三个还在玩。
亚马逊跨境电商领域是否也会上演这一幕?
我可以用另一种形式说。也许还有很多品牌存活,但更多品牌会掌控在集团运营商/品牌组合商/品牌运营商手里。
我想说COVID-19疫情加速了这一趋势,小卖家的运输成本、运营成本、风险和整体业务压力远远高于大卖家。
一个更大的卖家拥有规模,拥有跨产品线和工厂的多样化。规模较小的卖家(例如夫妻店)–拥有一小部分产品,疫情让他们风险非常高,他们需要支付更高的运费,他们被工厂排在生产延期交货的优先顺序的最后一位,亚马逊也不解决他们丢失的货物……
你明白我说的要点了吗?
因此,我们Global From Asia团队,希望能帮助那些人还不大的卖家们,并使大家在这个行业转型的过渡期,尽可能多的获益。

Join Us In This Consolidation Phase (Sellers, Service Providers, Friends)
快来加入我们,一起应对行业整合阶段(卖家、服务商、朋友们)

So what is the pitch, you say?
Here at Global From Asia, we are a media group and community. Over the years we have seen many in our community be acquired, and we ourselves have been on both sides of the table in various situations (Ecommerce Gladiator).
Now – it is a stage to truly scale that and be a broker to accelerate this for our community.
你想选择什么?你说的算!
我们Global From Asia团队,是全球跨境电商卖家社群,和跨境电商行业媒体平台。多年来,我们看到我们社群会员中有许多卖家被收购,我们自己经营的卖家,也不得不站在被收购的谈判桌的两边。
现在,行业正式进入规模整合阶段,我们作为跨境电商卖家社群,也有义务成为一个经纪人,帮助我们的卖家朋友们。

Criteria We Are Looking For In Sellers:
我们正在寻找符合一下条件的卖家:

This is what kind of sellers we are looking for, and how the deal is structured.
Type of deal:
Asset deal (share deal only on an exceptional basis)
Type of company (target):
Online-, E-Commerce- or Amazon brands with proven track record on online marketplaces
Revenue share of own products / private label products needs to be higher than 85%
All categories except Fashion, Jewelry and Perishable Goods
Target company location:
North America, Europe, Asia
Target markets:
Europe, North America, Japan
Target financials:
Revenues (latest financial year):
min. USD 1,000,000/year, preferably USD 4,000,000/year or more
EBITDA margin: min. 10%
Track record or strong growth path of sales performance required
Business figures:
Focus: B2C (70% of total turnover or higher)
Sales channels: Amazon 60% of turnover or higher, remainder in other global/regional online marketplaces or own web-shops
Products:
Number of SKUs: max. 500
High revenue concentration of top selling products required
Average selling price: min. USD 12.00
如果您是符合一下条件的卖家,请联系我们,我们来安排投资人投资交易。
投资收购卖家的符合条件如下:
1.交易类型:资产交易(仅在例外情况下进行股份交易)
2.公司类型(目标):
在线、电子商务或亚马逊品牌在在线市场上有着良好的业绩记录
自有产品/自有品牌产品的收入份额需要高于85%
除时装、珠宝和易腐品外的所有类别
3.目标公司位置
北美、欧洲、亚洲
4.目标市场
欧洲、北美、日本
5.目标财务状况
收入(最近财政年度):
最低1000000美元/年,最好4000000美元/年或以上
息税折旧摊销前利润率:最低10%
要求有良好的销售业绩记录或强劲的增长路径
6.业务数据:
重点:B2C(占总营业额的70%或更高)
销售渠道:亚马逊营业额的60%或更高,其余在其他全球/地区在线市场或拥有自己的网店
产品
SKU数量:最多500个
需要高收入集中的畅销产品
平均售价:最低12.00美元

We Would Love Your Referrals and Alliances
欢迎您推荐和加入我们一起寻找卖家

If you are:
An ecommerce seller, we hope to help you get a $$ check. If you fit the criteria above, it should be an easy process. If you’re not ready, but know others – or keep us in mind when you are ready. With that inflow of cash, we also have ways you can invest that in new business ventures (speak with Mike privately).
A service provider or a “networker” in the Amazon / FBA / ecomm space – we’d love to discuss referral agreements and arrangements where we can all make some money and win together.
A media company or community like GFA – we totally understand how much work and time it takes to create content and events, and would love to make deals to support your creativity and hard work and ensure your community is supported.
Let’s Get In Touch Today!
Fill out the form below, or talk to our community managers today, in China on Wechat, or overseas.
如果您是一个电商卖家,我们希望能帮助您得到一张$$支票。如果你符合上述标准,投资收购应该是一个简单的过程。如果你还没有准备好,还想观望一段时间,那可以等你准备好的时候再联系我们。被收购后有了现金流入,我们也可以帮助您将其投资于新的生意领域(请与Mike私下交谈)。
如果您是亚马逊/FBA/跨境电商领域的服务商或“社交人”–我们很乐意跟您讨论推荐协议和交易安排,在这些协议和安排中,我们都可以赚点钱,一起赢得胜利。
GFA作为卖家行业媒体和社群—我们完全了解作为卖家,需要创建产品内容和市场活动所需的工作量和时间,我们真诚的希望您达成投资交易,来回报您的多年的付出和辛勤工作,确保您在我们社群中得到支持。
今天就聊到这吧!
请点击下方红色链接(或点击阅读原文),填写表格,我们会安排投资经理与您联系交谈,无论您是在中国,还是在微信上,或是在海外,都可以~

Let’s make some deals 点击联系我们>>>